Ential
AI automation for marketing, sales and operations, measured against agreed baselines
About Ential
Ential (Ential Pty Ltd) is a Brisbane-headquartered AI and automation firm led by founder Ryan Drake. LinkedIn lists it as founded in 2019 with a team of 2-10, and Clutch shows additional offices in Melbourne and Sydney. It builds automation systems for marketing, sales and operations teams, typically at companies turning over between $1M and $20M.
Engagements start with an automation audit, move into a build phase of roughly weeks two to eight, and continue with enablement and optimisation, with results reviewed against agreed baselines at a 90-day decision gate. Ential also packages its work as Ential OS, an intelligence layer connecting people and their software. A free readiness assessment and short intro call are offered, and a paid AI Operations Deep Dive is sold at a fixed price.
Services
- Automation audits and AI readiness assessments
- Workflow automation and system integration (Zapier, Make, n8n, custom APIs)
- AI-powered agents
- CRM and data architecture, lead management
- Reporting and dashboards
- Document automation and onboarding systems
- Ongoing optimisation and enablement
Services
Industries
Use Cases
Business Problems
AI Models
Automation Platforms
Software Expertise
Business Size Served
Countries Served
Ential FAQ
Where is Ential based?+
Ential is headquartered in Brisbane, Australia.
When was Ential founded?+
Ential was founded in 2019.
How many employees does Ential have?+
Ential has 1-10 employees.
What services does Ential offer?+
Ential offers Workflow Automation, AI Agents, CRM Automation, System Integration, Internal Tools & Dashboards and Document Processing.
How much does Ential charge?+
Ential's pricing: AI Operations Deep Dive A$7,500 (teams up to 15, plus GST) per website; Clutch lists min project $5,000+ and $200–$300/hr. It offers a free consultation.
Which platforms and AI models does Ential work with?+
Ential works with Zapier, Make, n8n, Anthropic and OpenAI.
Which industries does Ential serve?+
Ential serves Professional Services, Real Estate, Healthcare, Home Services and Education.
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