Understory Agency

Understory is an integrated B2B SaaS marketing agency running paid media, GTM engineering, and LinkedIn content as one system with a shared team, ICP, and messaging.

Services

• Paid Media (LinkedIn, Google, Meta, Reddit, X)
• GTM Engineering (outbound, Clay enrichment, trigger-based campaigns)
• LinkedIn Content (founder positioning, content writing, design)
• Creative & Landing Pages
• RevOps (HubSpot-native revenue operations)

How they work

They unify fragmented multi-agency efforts into one system to drive full-funnel, predictable pipeline. They use Claude and Claude Code in their AI + Data Engine, with Clay for enrichment and routing, OutboundSync for CRM integration, and Instantly and HeyReach for email/LinkedIn automation. Serves seed-to-IPO companies that are post-PMF with an existing GTM motion.