About What If Now
What If Now (What If Now Ltd, registered in Dublin) is a small AI services and product company co-founded by Paul Thompson and Lar Judge. Thompson spent 20+ years leading operations and customer experience at Google, LinkedIn and Sage. Judge is a Canva engineering manager and former banking GenAI lead. Clutch lists the firm as founded in 2026.
It helps Irish SMEs and charities find manual, repetitive work and build tools to handle it, with GDPR, NIS2 and EU AI Act compliance built into each engagement. Formats range from leadership briefings and hands-on workshops to custom automation builds and fractional AI officer cover. It also ships its own AI tools, including the free Right To Stay renters' assistant and the Stare housing-law precedent tool.
Services
- AI strategy and readiness assessments
- Custom automation and AI tool builds
- Fractional AI officer support
- Leadership briefings and hands-on workshops
- AI compliance (GDPR, EU AI Act)
Services
Industries
Use Cases
Business Problems
AI Models
Business Size Served
Countries Served
What If Now FAQ
Where is What If Now based?+
What If Now is headquartered in Dublin, Ireland. It also works with clients remotely.
When was What If Now founded?+
What If Now was founded in 2026.
How many employees does What If Now have?+
What If Now has 1-10 employees.
What services does What If Now offer?+
What If Now offers AI Strategy, Workflow Automation, Fractional AI Officer, AI Training & Workshops and Custom AI Development.
How much does What If Now charge?+
What If Now's pricing: Clutch: $1,000+ minimum project; engagement scope agreed on call (source: Clutch, whatifnow.ie). It offers a free consultation.
Which platforms and AI models does What If Now work with?+
What If Now works with Anthropic and Google AI.
Which industries does What If Now serve?+
What If Now serves Nonprofit, Legal, Compliance and SMB.
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